All businesses, whether big or small, are always on the lookout for ways to increase their profit margins. This especially holds true in case of manufacturers, for the simple reason that when the magnitude of the stock is greater, even a slight increase in the margins can prove to be substantially profitable. This holds true for the textile industry as well.
However, a major drawback with respect to the players in the textile sector is that they have a pre-set notion towards one of the most imperative mediums of marketing in the present times - the online marketing. More often than not, textile manufacturers and businesses that deal in garments and apparels completely operate offline - right from their marketing efforts and business dealings, to their delivery and payment processes. Then, there is a segment of textile manufacturers who completely operate online in order to have larger client base and give no or little emphasis on conducting the business offline or in their local areas. While these measures can prove to be fruitful in short run, they often fail to yield the expected profits in the long run.
As difficult as it may seem to earn better profit margins on your products, the truth is with a right mix of both, online and offline marketing you can achieve it sooner rather than later. While offline marketing helps you reach to those potential consumers who do not have access to computing devices or internet or simply aren’t quite tech savvy, online medium will help you reap the benefits of a marketing tactic that is highly cost-effective and has a substantially greater reach.
In case of offline marketing, it is best to reach the local target audiences through mediums such as newspaper ads. In case you have a dedicated marketing manager, you can also approach potential consumers on a one-to-one basis and initiate the deals. In such cases, it becomes rather easy to modify your marketing strategies on the basis of what exactly does the market responds to. All you need to do is gauge the results as against your efforts and investments, if any.